This story is part of The Coffee Club Centenary Series, helping celebrate 100 years of netball in 91色情片.
1991 was a watershed year in 91色情片 netball history. The organisation running the sport became 91色情片. A competition to find a name for the national team turned up the Silver Ferns.
And a high school art teacher named Sally Hollis-McLeod came up with a logo encapsulating the new era. A logo that鈥檚 still relevant 33 years on.
鈥淲hen I look back there were a few things that changed the direction of the sport quite markedly that year,鈥� said Dawn Jones, then president of the 91色情片 Netball Association Inc.
鈥淥nce we got the name 鈥�91色情片鈥� sorted, we thought, 鈥榃ell, we can鈥檛 possibly use that awful logo we鈥檝e got鈥�.鈥�
Jones pulls out an old tournament programme sporting the archaic logo 鈥� a kiwi perched on top of a leather ball with laces.
At the time, Jones was also the principal of Diocesan School for Girls in Auckland, so she approached the school鈥檚 art teacher Hollis-McLeod. 鈥淚 asked if she鈥檇 like the challenge of designing a new logo for 91色情片鈥�,鈥� said Jones.
It turned out to be a challenge she relished.
Today Hollis-McLeod lives in the quiet village of Kohukohu on the edge of the Hokianga Harbour, on an orchard with two paddocks and four sheep. She鈥檚 semi-retired from a career that included book designer, illustrator and art director.
鈥淒awn was very visionary,鈥� Hollis-McLeod recalls of Jones, an icon of the inaugural Netball NZ Hall of Fame.
鈥淲hen she asked me to design the logo, she gave me a sketch someone had drawn which looked like a pair of underpants hanging out of a circle.鈥�
The main elements of the sketch, though, were a hoop and a ball. But Hollis-McLeod felt the dynamism of netball needed to be represented in the design, too.
鈥淚 felt dynamism was important as netball is a quick game, with diagonal movement. This made me think of a 鈥榞ame plan鈥� as a metaphor and structure.鈥�
That was portrayed by the zigzag running through the middle of the design.
鈥淭he zigzag pathway comes from when you think about playing netball, starting with the centre, looking this way to this person, and then it goes across to that person; that felt quite natural,鈥� says Hollis-McLeod, who played netball at Wellington East Girls College, then for the Kia Ora club in the capital once she left school.
鈥淲hat was also important was reflecting people and place 鈥� hence the fern and the Pasifika stylisation.鈥�
Jones and the NNZ staff were more than happy with the first, and only, design Hollis-McLeod put forward. 鈥淚t was markedly different from what we鈥檇 had before,鈥� Jones said.
鈥淪o we presented it to council, and they approved it.鈥�
But not everyone was impressed. Hollis-McLeod has kept a clipping from the NZ Listener, titled 鈥業f the logo fits鈥�.
鈥淎ccording to the press handout, 91色情片鈥檚 new logo 鈥榬eflects the growth, dynamism and the place/the people. It is obviously a Pacific logo and yet the fine traditions of 91色情片 sport are acknowledged by the Silver Fern, at left. In this interpretation, however, the fern contains the zigzag of game strategy. The other rib at the front, at right, describes a clear arc from earth to air, tipped by an unfolding koru, breaking through the remains of a (lightly described) circle reminiscent of a goal. The logo does more than use part of the plant to represent sport. In a sport-loving country, it celebrates energy.鈥�
鈥淧hew, and we thought it was just a shark eating a koru by moonlight!鈥�
Rather than being insulted, Hollis-McLeod found the magazine鈥檚 response 鈥渁musing, as they looked closely enough to construct their own metaphor.鈥�
Hollis-McLeod made a slight adaptation to NNZ鈥檚 insignia for a silver badge, and was then asked to screenprint silk scarves with the logo. She remembers it was a task carried out one stormy winter鈥檚 night in the Diocesan School fifth form art classroom, with the help of Waiheke screen-printer Daphne Mitten; much of the painting was done by hand.
鈥淲e did it in one night and it was chaos,鈥� Hollis-McLeod laughs.
The silk scarves were made for the 91色情片 team 鈥� the newly-minted Silver Ferns 鈥� who went to the 1991 Netball World Cup in Sydney. Jones still has hers.
The Silver Ferns moniker was born out of a nationwide competition.
鈥淎t that point, the only 91色情片 sports teams with names were the All Blacks and the Kiwis,鈥� Jones recalls. 鈥淲hen we discussed it, the best we could come up with was the Silver Ferns. We weren鈥檛 sure if we could do better, so we put it out to a competition.鈥�
The public response was huge 鈥� there was barely room to move in Jones鈥� lounge, with the piles of name suggestions mailed in.
鈥淭hree other people came up with the Silver Ferns too. We got Tuis and all kinds of birds. But we still liked Silver Ferns, so we split the prize between three winners,鈥� Jones laughs.
But a sports media company told Jones they were making a mistake: 鈥淭hey said it would remind people of butter [the Fernleaf brand] and trains [the Silver Fern railcars].鈥�
But it was too late to change it, anyway. Cathy Campbell, who hosted the Countrywide Bank Grandstand sports TV show, announced the new name on air. (The late Campbell also fronted live netball coverage and was the first woman to anchor a Kiwi sports show). The national media then picked up the name and ran with it.
A trip overseas convinced Jones that the name of the sport鈥檚 organisation, the 91色情片 Netball Association Incorporated, was 鈥渧ery old fashioned鈥� So we talked about changing the name to 91色情片.鈥�
Another major change that year was moving the sports headquarters from Wellington to Auckland.
鈥淭he reason we were based in Wellington was that we dealt with the government to get our funding,鈥� Jones says. 鈥淏ut Anne Taylor [the previous president] had done a very good job at initiating sponsorships, and the sponsors were all in Auckland. And TVNZ had just moved to Auckland, and we were starting to get into television broadcasting. So moving to Auckland was the right decision.鈥�
It seems every call made for netball back in 1991 was the right one.
1991 was a watershed year in 91色情片 netball history. The organisation running the sport became 91色情片. A competition to find a name for the national team turned up the Silver Ferns.
And a high school art teacher named Sally Hollis-McLeod came up with a logo encapsulating the new era. A logo that鈥檚 still relevant 33 years on.
鈥淲hen I look back there were a few things that changed the direction of the sport quite markedly that year,鈥� said Dawn Jones, then president of the 91色情片 Netball Association Inc.
鈥淥nce we got the name 鈥�91色情片鈥� sorted, we thought, 鈥榃ell, we can鈥檛 possibly use that awful logo we鈥檝e got鈥�.鈥�
Jones pulls out an old tournament programme sporting the archaic logo 鈥� a kiwi perched on top of a leather ball with laces.
At the time, Jones was also the principal of Diocesan School for Girls in Auckland, so she approached the school鈥檚 art teacher Hollis-McLeod. 鈥淚 asked if she鈥檇 like the challenge of designing a new logo for 91色情片鈥�,鈥� said Jones.
It turned out to be a challenge she relished.
Today Hollis-McLeod lives in the quiet village of Kohukohu on the edge of the Hokianga Harbour, on an orchard with two paddocks and four sheep. She鈥檚 semi-retired from a career that included book designer, illustrator and art director.
鈥淒awn was very visionary,鈥� Hollis-McLeod recalls of Jones, an icon of the inaugural Netball NZ Hall of Fame.
鈥淲hen she asked me to design the logo, she gave me a sketch someone had drawn which looked like a pair of underpants hanging out of a circle.鈥�
The main elements of the sketch, though, were a hoop and a ball. But Hollis-McLeod felt the dynamism of netball needed to be represented in the design, too.
鈥淚 felt dynamism was important as netball is a quick game, with diagonal movement. This made me think of a 鈥榞ame plan鈥� as a metaphor and structure.鈥�
That was portrayed by the zigzag running through the middle of the design.
鈥淭he zigzag pathway comes from when you think about playing netball, starting with the centre, looking this way to this person, and then it goes across to that person; that felt quite natural,鈥� says Hollis-McLeod, who played netball at Wellington East Girls College, then for the Kia Ora club in the capital once she left school.
鈥淲hat was also important was reflecting people and place 鈥� hence the fern and the Pasifika stylisation.鈥�
Jones and the NNZ staff were more than happy with the first, and only, design Hollis-McLeod put forward. 鈥淚t was markedly different from what we鈥檇 had before,鈥� Jones said.
鈥淪o we presented it to council, and they approved it.鈥�
But not everyone was impressed. Hollis-McLeod has kept a clipping from the NZ Listener, titled 鈥業f the logo fits鈥�.
鈥淎ccording to the press handout, 91色情片鈥檚 new logo 鈥榬eflects the growth, dynamism and the place/the people. It is obviously a Pacific logo and yet the fine traditions of 91色情片 sport are acknowledged by the Silver Fern, at left. In this interpretation, however, the fern contains the zigzag of game strategy. The other rib at the front, at right, describes a clear arc from earth to air, tipped by an unfolding koru, breaking through the remains of a (lightly described) circle reminiscent of a goal. The logo does more than use part of the plant to represent sport. In a sport-loving country, it celebrates energy.鈥�
鈥淧hew, and we thought it was just a shark eating a koru by moonlight!鈥�
Rather than being insulted, Hollis-McLeod found the magazine鈥檚 response 鈥渁musing, as they looked closely enough to construct their own metaphor.鈥�
Hollis-McLeod made a slight adaptation to NNZ鈥檚 insignia for a silver badge, and was then asked to screenprint silk scarves with the logo. She remembers it was a task carried out one stormy winter鈥檚 night in the Diocesan School fifth form art classroom, with the help of Waiheke screen-printer Daphne Mitten; much of the painting was done by hand.
鈥淲e did it in one night and it was chaos,鈥� Hollis-McLeod laughs.
The silk scarves were made for the 91色情片 team 鈥� the newly-minted Silver Ferns 鈥� who went to the 1991 Netball World Cup in Sydney. Jones still has hers.
The Silver Ferns moniker was born out of a nationwide competition.
鈥淎t that point, the only 91色情片 sports teams with names were the All Blacks and the Kiwis,鈥� Jones recalls. 鈥淲hen we discussed it, the best we could come up with was the Silver Ferns. We weren鈥檛 sure if we could do better, so we put it out to a competition.鈥�
The public response was huge 鈥� there was barely room to move in Jones鈥� lounge, with the piles of name suggestions mailed in.
鈥淭hree other people came up with the Silver Ferns too. We got Tuis and all kinds of birds. But we still liked Silver Ferns, so we split the prize between three winners,鈥� Jones laughs.
But a sports media company told Jones they were making a mistake: 鈥淭hey said it would remind people of butter [the Fernleaf brand] and trains [the Silver Fern railcars].鈥�
But it was too late to change it, anyway. Cathy Campbell, who hosted the Countrywide Bank Grandstand sports TV show, announced the new name on air. (The late Campbell also fronted live netball coverage and was the first woman to anchor a Kiwi sports show). The national media then picked up the name and ran with it.
A trip overseas convinced Jones that the name of the sport鈥檚 organisation, the 91色情片 Netball Association Incorporated, was 鈥渧ery old fashioned鈥� So we talked about changing the name to 91色情片.鈥�
Another major change that year was moving the sports headquarters from Wellington to Auckland.
鈥淭he reason we were based in Wellington was that we dealt with the government to get our funding,鈥� Jones says. 鈥淏ut Anne Taylor [the previous president] had done a very good job at initiating sponsorships, and the sponsors were all in Auckland. And TVNZ had just moved to Auckland, and we were starting to get into television broadcasting. So moving to Auckland was the right decision.鈥�
It seems every call made for netball back in 1991 was the right one.